During my morning newspaper reading, I came across a story about a vintner that destroyed thousands of gallons of wine because of poor sales in the United States.
The Wall Street Journal reported in its Monday edition that Australian maker Treasury Wine Estates Ltd. had to destroy $145 million worth of wine that was past its prime.
The Wall Street Journal reported in its Monday edition that Australian maker Treasury Wine Estates Ltd. had to destroy $145 million worth of wine that was past its prime.
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| They poured out what? |
The first thing that popped into my mind when I read this was John Belushi kicking a car in the parking lot of the Delta frat house as Dean Wormer’s henchmen empty the contents of the house and drop a case of Jack Daniels, breaking all the whiskey bottles.
But in this case they’re breaking more than 45 million bottles — aaaaggghhhhh!
Is this really necessary? Think of all the thirsty people in the world.
There are day-old bakery shelves – where are the 10 year old wine bins?
Mark the price down to cost and let me take my chances – I’ll even sign a waiver if they want me to.
They should partner with Harry and David and get a package deal going with cheese, crackers and deli meats nearing expiration.
Wineries have marketing people, don’t they?
Maybe they need to hire some new ones before the next 45 million bottle breakdown occurs.
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